Apple’s Next Displays Target 95% Color Standard by 2027

Apple’s next wave of displays will target 95 percent of the BT.2020 color standard, according to a new report from research firm TrendForce. That figure represents a meaningful step beyond where Apple’s screens currently land, and it would translate to noticeably deeper reds, greens, and blues across supported devices.

The rollout is planned across the iPad Pro, iMac, and MacBook Pro, though not all at once. Apple first brought OLED to its high-end tablets in 2024, and the MacBook Pro is expected to follow somewhere between late 2026 and early 2027. That timeline puts the display upgrade squarely in the same window as other significant Mac hardware changes already in circulation.

How manufacturers are hitting the new color targets

The more interesting detail in the TrendForce report is what it says about the panel engineering required to get there. Screen makers are adjusting the chemical composition of the emissive layer inside each pixel using three broad approaches: producing purer color output, improving how efficiently the pixel converts energy to light, and adding materials to slow brightness degradation over time. Hitting 95 percent BT.2020 requires all three concerns to be managed at once.

That complexity is reshaping how OLED suppliers like Samsung and LG compete for Apple’s business. TrendForce suggests future competition in the OLED market will center on balancing color accuracy, power consumption, and longevity rather than simply making panels thinner or brighter.

The 2026 to 2027 window also carries some internal tension. A high-end Mac with an OLED panel arriving in that period would need to fit alongside other planned hardware on Apple’s roadmap, and the display upgrade alone does not resolve questions about chip timing or product positioning.

What the TrendForce report does confirm is that the color standard Apple targets is moving, and the chemistry to support that move is already being worked out at the supplier level.