Apple TV+ Drops to $5.99 Through Prime Video Until June 26

Amazon Prime members can currently subscribe to Apple TV+ for $5.99 a month, down from the standard $12.99, through a limited promotional deal running inside the Prime Video ecosystem. The offer is available as an add-on subscription in the U.S. and runs for up to two months before reverting to the regular price.

The deadline is June 26, which leaves only a few days to act. Members can access the deal through the Prime Video app or a direct link that requires an active Amazon account login.

At the discounted rate, subscribers get the full Apple TV+ catalog, including:

• Severance
• Ted Lasso
• The Morning Show
• Films and live sports events

The more interesting angle here is what this partnership says about Apple TV+’s distribution strategy. Rather than pushing users exclusively toward its own apps and hardware, Apple has leaned into third-party storefronts like Prime Video to reach subscribers who might never open an Apple device. For users already managing multiple streaming subscriptions through a single interface, that approach makes practical sense.

Finding Apple TV+ Discounts Outside Apple’s Own Ecosystem

This is not the first time Apple TV+ has surfaced at a reduced price through a partner channel. Chase Sapphire Reserve cardholders, for example, have access to a more generous Apple One arrangement than the bank publicly advertised. The pattern suggests Apple is actively using partner deals to compete on price without publicly cutting its headline subscription rate.

The content library anchoring these promotions continues to expand. Apple TV+ has been building toward higher-profile original films alongside its established prestige television slate, which gives each new subscriber promotion more to offer than it did a year ago. Whether the $5.99 entry point converts casual sign-ups into long-term subscribers at $12.99 is the question Apple’s partnership team is clearly betting on.