WWDC 2026 Merchandise Brings Back Apple’s Rainbow Logo From 1977
Apple’s Apple Park Visitor Center is selling exclusive WWDC 2026 merchandise featuring the classic rainbow Apple logo—a deliberate callback to the company’s 1977-1998 branding that signals something deeper about how Apple is positioning this year’s developer conference. The nostalgic merch drop, timed with the return to in-person keynotes, suggests the company is intentionally invoking its formative decades.









