MacBook Neo's $599 Price Forces Dell Into Defensive Redesign — iPhone

MacBook Neo’s $599 Price Forces Dell Into Defensive Redesign

Dell’s defensive response to Apple’s $599 MacBook Neo—launching a pricier XPS 13 and naming the MacBook directly in marketing—signals real market disruption. Apple’s mid-cycle doubling of 2026 shipment targets to 10 million units, combined with independent IDC validation, suggests the A18 Pro chip has compressed the performance-per-dollar equation in ways Windows competitors can’t easily match.