Apple TV Plans Second F1 Film and UAP Thriller With Kosinski
What You Need to Know
- Eddy Cue won 2026 Entertainment Person of the Year at Cannes Lions International Festival of Creativity.
- Apple publicly discussed plans for expanded film slate, including potential second F1 movie and UAP thriller.
- Apple TV originals have accumulated over 840 award wins and 3,600 nominations since launch.
- Apple shifted from understated content ambitions to openly discussing future film and series expansion plans.
Eddy Cue picked up the 2026 Entertainment Person of the Year award at the Cannes Lions International Festival of Creativity, but the more consequential story running alongside that honor is how openly Apple is now talking about expanding its film slate.
Cue accepted the award during the festival’s opening ceremony in Cannes, France, after a keynote session with producer Jerry Bruckheimer. The two discussed not just Apple’s existing catalog but concrete plans for more films, including a possible second F1 movie and an upcoming UAP thriller with director Joseph Kosinski. For a company that once kept its content ambitions deliberately understated, that kind of public roadmapping is a shift.
“We’ve never strived to be the most. We strive to be the best,” Cue said while accepting the award. Apple TV launched nearly seven years ago with a stated goal of giving the world’s best storytellers space to do their best work, and Cue repeated that framing in Cannes. Whether the award validates the strategy or the strategy generated the award is a question the room probably wasn’t asking.
Apple TV’s Awards Footprint
Apple says its original films and series have accumulated more than 840 award wins and over 3,600 nominations. The shows anchoring that count include Severance, Ted Lasso, The Studio, and F1. Apple described the platform as one of the industry’s most awarded original entertainment services, which is the kind of self-description that tends to appear when the numbers actually support it.
Cue’s role extends well beyond the streaming service. Apple highlighted his oversight of Apple News and its sports coverage, Apple Music, Podcasts, Books, Fitness+, Maps, iCloud, and other platforms. That breadth makes the “Services” part of his title do a lot of work.
For subscribers weighing the platform’s value, a current Apple TV and Prime Video bundle offers a low entry point worth checking before it expires. The content argument, at least by award count, has been made.
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