PopSocket Low-Pro Arrives at 2.5mm Thick, Finally Slim Enough
What You Need to Know
- Apple launched colorful summer accessories in blue, pink, and teal across multiple third-party brands exclusively.
- PopSockets Low-Pro released at 2.5mm thick, thinnest version ever made, priced at $39.95.
- New accessories include Logitech MX Master 4 mouse, Nimble wireless charger, and Twelve South PowerBug charger.
- Apple sells all new accessories exclusively through its own retail channels, online and in stores.
Apple is leaning into summer with a coordinated push of colorful accessories, rolling out blue, pink, and teal options across chargers, cables, power banks, and stands from a handful of third-party brands. The items are available exclusively through Apple, online and in stores. The timing is straightforward seasonal merchandising, the kind of thing Apple does periodically to keep its retail shelves looking fresh.
The more interesting addition is the PopSockets Low-Pro, which arrives at 2.5mm thick, making it the thinnest version of the accessory the company has ever made. At $39.95, it remains MagSafe-compatible and still works as both a grip and a stand. For anyone who has avoided PopSockets because of how much they add to a phone’s profile, that number is worth paying attention to.
Participating brands in the color refresh include:
- Belkin (UltraCharge Pro 20K Power Bank with Integrated Cable)
- Mophie (Knit Puck for AirTag)
- Nimble (SharePower Portable Battery Charger)
- Scosche (StrikeLine USB-C to USB-C Cable)
- Twelve South (PowerClip Power Bank & Charger, AirFly Pro 2)
- Herschel (AirTag Charm, Cloudform Burrard Organizer, Cloud Sling for iPhone)
New Arrivals Beyond the Color Drop
Apple also added several accessories that fall outside the seasonal color campaign entirely. These include Logitech’s MX Master 4 mouse, Nimble’s Podium 3-in-1 wireless charger, and Twelve South’s PowerBug charger, which supports Qi 2.2. The full list lives on Apple’s New Product Arrivals page.
The exclusive retail arrangement is worth watching in context. Apple already faces antitrust scrutiny over App Store rules in the EU, and channeling accessory sales exclusively through its own storefront is a reminder of how tightly it controls the ecosystem around its hardware. Whether that raises questions depends largely on how regulators are feeling this summer.
The color strategy also echoes what other accessory makers are doing independently. Nomad, for instance, has been building products around specific Apple finishes, treating color as a product feature rather than an afterthought.
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